The “A” in A.P.C. stands for Atelier — “studio” in French, reflecting that the work begins there. Our first three collections were presented without a brand name, only the season. 1. A.P.C. stamps 2. Sketchbook on our first collection “Hiver 87” (Winter ‘87) 3. Still searching for a name 4. Handmade invitations to the first show - the labels indicated both the collection’s season and our placeholder brand name. 5. A men’s coat from the Hiver 87 collection 6. “The 100% days” 7. Three collections later, we finally solidified the name A.P.C. #APCParis